The Advantage of Perspective: February 2013

Looking from the outside in

Company men can be immersed in their own Company World. But when the Company relies on communicating to the outside World, then that's when an outsider looking in can help the insider look out.

The advantage of a career like mine is that I have had the opportunity to look inside many different businesses in many different industry sectors. My client list is extensive and covers companies from one-man enterprises to global multinationals.

The advantage I can bring is the ability to look in from a different perspective.

In simple terms visual communicating is use of words and images, be it a headline and photo on a poster, or a drawing and caption on a cartoon, or the film and soundtrack to a movie, but the real message is how in the combination of the two interact with the targeted viewer.

Contact Gary Cook:
gary@grindons.co.uk
07886 177 679

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