Get on your bike

Can't afford to advertise your business - on yer bike! - This was my own business - JJR Creative "Purveyors of Fine Design - Traditional values in a modern world." - I used to cycle to the office and park up in the town center. It got me some free PR and provided the town center with another waste bin (I would often find sweet wrappers in the basket).

Classic design

Classic type and simple drawings - to the point - need I say more

Alexander and er...


Alexander and Co are a regional Chartered Accountants and Financial Advisors - This is an advertising campaign to promote the idea that they can help you with more than just accounting. What I like about this is that the campaign can only belong to Alexander and the headline 'Alexander and er...' is colloquial, suggesting a friendly approachable company. This would easily transfer in to a radio ad campaign.

3M Mutlimedia Projector Concepts

Headline: 'One day I'll be up there'

This was presented to 3M as part of a campaign of six specialist press ads.

They came to me because they needed to promote their new improved multimedia projector, when they had advertised their previous projector model as being the 'Ultimate Projector'.

I looked at the audience and presented them as admiring and aspiring to be other presenters - who are using (implied) the new 3M Projectors.

Strapline: 'Make an impression'