This was presented to 3M as part of a campaign of six specialist press ads.
They came to me because they needed to promote their new improved multimedia projector, when they had advertised their previous projector model as being the 'Ultimate Projector'.
I looked at the audience and presented them as admiring and aspiring to be other presenters - who are using (implied) the new 3M Projectors.
Strapline: 'Make an impression'
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