Commercial Artists

Designers are artists of the commercial world, and likewise are often tormented by their art. It’s not a matter of going to work between nine and five for a designer, a little bit of heart and soul goes into every job, the true designer never turns off or shuts down but worries, processes and develops his art, day and night.
The value of good design is not always increased sales, good design has a more subtle, subconscious effect, it conveys a message, besides the words used, the colours and shapes all mean something to everyone.  A good designer will make sure that message is controlled and positive, to the clients benefit.
This document contains great works of art (for the commercial world) they have all added to the clients business, in terms of new sales, new clients, uplifted staff and improved awareness.