The Importance of Networking

The other networking, not shaking hands with business contacts but laying a network of cables through a building and making sure all your computers talk to each other properly. This was the main business of my client, IT Solutions.
At the start of a year's campaign I commissioned twelve drawings to show business men doing puzzles, then used them throughout the year for everything from a give-away calendar, a corporate brochure to adverts.

This poster attracts attention with the illustration of the businessman's hands playing cats cradle. Then questions the customer's network and implies if it's not working, nor is his business.
The underlying corporate message throughout the campaign was that we (the company) offered solutions (solved puzzles).